Today people are doing more than you would have dreamed possible with their cell phones. Smartphones keep getting more and more popular, and their capabilities are growing, almost as fast. If you are running a business, you owe it to yourself to investigate how you can make these, ever-more common phones, work for you.
Mobile marketing is currently a popular promotional strategy for publicizing a good or service. Since mobile marketing nearly always takes place on personal cell phones, make sure that your mobile ads are quick and fun with a memorable message. You want your message to “stick” in the head of the consumer long after they’ve moved on to the next media message, application, or phone call.
Try conducting a usability test before actually launching your mobile ad campaign to make sure it goes smoothly! Send the ad in a small test circle to include yourself and trusted friends or family. Ask for the honest input of everyone and ask yourself if you like the ad and would be persuaded by it!
Offer discounts or other special offers to customers using geolocation applications to check in at your business. While some applications show check-ins automatically, users can set individual preferences. By offering incentives to check in, your customers are more likely to do so, resulting in increased word-of-mouth advertising for your business.
Send greeting cards to your customers on their special day or any holiday. Multimedia Messaging Service can reach all your customers with mobile greeting cards, and it is cheaper than stamps. Mobile greeting cards should be used to build a relationship, not for selling. Always include your company’s name and website address on your mobile greeting cards.
Make people want to join your mobile marketing campaign. Make customers aware of your mobile presence by placing information about your promotions on business cards, sales receipts, flyers, and the like. Make customers excited about being involved with your mobile marketing promotions by making sure there are special deals just for them.
Know your audience. If you are planning to market to mobile phones, you should design your ad around them. Many phones have difficulty downloading large amounts of data. If it takes too long to download, many people will simply exit the program before it even reaches the point where they can see your message.
Do some research about mobile marketing before you start planning out your campaign. Make sure you understand what people will respond to, and how you can make mobile marketing fit within the context of your other marketing strategies. Hire a professional if you are not sure you can make the best decisions by yourself.
These are just a few of the ways that you can turn the omnipresence of smartphones to your advantage as a business owner. Having a phone-friendly marketing strategy is the same today as an internet marketing strategy was ten years ago. Mobile marketing is a burgeoning field. If you get into it now, you can start reaping the rewards that much faster.
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